Innovative Second Life 2016 Fashion Awards Introduction and Nominees

The Innovative Second Life Awards were designed to give recognition to all the innovative ideas and hard work from the talented creators in Second Life.  The past few months our group has been preparing for the 2016 Fashion Awards.  Our nominee list was compiled from resident surveys that were demographically focused.  Our responders were first given several screening questions for qualification purposes.  They had to be a resident for at least 2 years.  They had to have purchased at least 4 outfits or clothing items per month and could name 3 of their favorite stores or designers in 4 or more of the categories on the survey questionnaire.  They were directed not to answer any questions that did not directly pertain to them.  Respondents were given a small monetary compensation for their time.  The survey's were then tallied and the top brands were listed in no particular order up to 12 nominees per category.  We are in the process of round two of the surveys with respondents looking through the nominees Marketplace and/or In-World stores and choosing only one in each category. After those survey's are tallied and narrowed down, we will begin the final round of surveys with a focus group to determine the winner's. (Note: All spots are filled for this project.  Thank you to everyone who applied.  If you did not receive a survey folder, you will be contacted first for our next project)
This process was coordinated by a marketing research firm.  It is not a scientific approach to determining the best fashion designers in Second Life but it is a common method used in business to find out what consumers like.  If your favorite designer is not on the list, we apologize.  We did try to target residents from different communities, groups and lifestyles to represent.  However a survey is answered by opinion.  Respondent's were not screened for their advanced knowledge of fashion nor a measurement of their good taste. Simply what their preferred style was and did they love to shop.
While our Innovative Media and Publishers Awards are judged by qualified professionals, our fashion awards are judged by residents opinions.

The 2016 Fashion Award Nominees

Women's Everyday Casual Wear                       
Pink Pearl Designs
R.icielli
Blueberry
Ghee
Dead Dollz
Gizza Creations
*CK* Crazy Kitty
Reign
Mistwallow

Women's Upscale Casual Wear
Vero Modero
Sabre Style
Gizza Creations
Posh Pixels
Lavian
Blueberry
Ghee
Lapointe and Bastchild
Hypnose
R.icielli

Women's Urban Wear
Gothicatz
Insanya
Alter Ego
Poised
Lethal
Cynful Clothing
Razor
Custom Inks

Women's Formal Wear
Wild Orchid Haute Couture
Hypnose
Le Forme
Valentina E. Couture
Utopia
Kelini Haute Designs
Purple Moon
Sabre Style
Paisley Daisy
Snowpaws

Women's Intimate Apparel
Mon Cheri
Juicy Lips
Dirty Princess
Wild Orchid
Erratic
Black Lace
Le Forme
Big Beautiful Doll

Women's Costumes
Karu Karu
Dirty Princess
Insanya
Costume Creations
Curio Obscura
((COOC))
Fetish Doll
Junbug

Woman's Shoes
Candy Doll
Slink
Baby Monkey Shoes
Elysium
Hucci
Reign
Promagic
N-Core
ROC
Pure Poison

Men's Everyday Casual
Gizza
Utopia
Fatewear
Redgrave
Ronsem
SF Design
Dead Wool
FashioNatic

Men's Upscale Casual
Kai Rau
Hoorenbeck
Heth Haute Couture
Araenido
Lapointe and Bastchild
Ispichi
::ZED:: Designs
Ruca Tease
Vero Modero

Men's Urban Wear
Gizza
Gothicatz
Razor
Dead Pool Fashions
Ronsem
Delirium Style
Legal Insanity
Deathrow Designs

Men's Formal Wear
Kauna
Utopia
Gabriel
::Zed:: EVK
Heth Haute Couture
Adam Edelstein Couture
Lybra
Lotus and Lapointe
Lapointe and Bastchild

Men's Shoes
360
Gabriel
Deadwool
Flite
2Real
::ZED Designs
Hoorenbeek

Men's Costumes
Dark Profit
Fallen Gods
Fateplay
The Forge
Costume Creations

Women's Hair
Amacci
Anolog Dog
Catwa
Damselfly
Truth
eXxEsS
Soonsiki
Exile
Wasabi Pill
Iconic
Magika

Men's Hair
Action Hair
{INK}
boon
Truth
Dura
Damslefly
ARGRACE
Redgrave and Dean Ashby
eDeLsToRe Hair

Jewelry
Infinity
Finesmith
Chop Zuey
Mandala
Earthstones
Alyssa Bijou
Zuri's Jewelry
JCYN
Max Glossamer

Congratulations to all our nominees and good luck to you all.  Winners will be notified and posted mid-March.